In 1987, Fender USA founded the 'dream factory', the Fender Custom Shop. This shop catered for limited runs and unique one-offs, in theory offering the prospective (and considerably wealthy) buyer the possibility to order a guitar made entirely to his own specifications. A Japanese branch of the Custom Shop was also set up. The Custom Shop has made some of the most incredibly beautiful instruments, as well as incredibly over-the-top ones such as the Harley Davidson Strat, the Aloha Strat and the Playboy Strat. Post-CBS prototype guitars will also be put in this gallery.

This page is divided in three sections...

Prototypes
'Regular' Custom Shop Instruments
Guitars from Ronnie Sellers Calendars/Books

The Fender Custom Shop employment roster (1993)
(move mouse over picture to see numbers; n/s = not shown)
1 - Kenny Gin; 2 - Abigail Ybarra; 3 - Maria Orduno; 4 - Rosalinda Segura; 5 - Leticia Orduno; 6 - Gayle Castro; 7 - Jame O'Dor; 8 - John Page; 9 - Ralph Esposito; 10 - Scott Grant; 11 - Jason Davis; 12 - Mark Kendrick; 13 - Paul Rodriguez; 14 - Mark Wittenburg; 15 - Al Castaneda; 16 - Ian Inserra; 17 - George Blanda; 18 - Larry Brooks; 19 - John English; 20 - Steve Stern; 21 - Rocco Deluca; 22 - Alex Perez; 23 - John Cruz; 24 - Mark Andrews; 25 - Steve Boulanger; 26 - Todd Krause; 27 - Seiki Goto; 28 - Duane Boulanger; 29 - Greg Fessler ; 30 - Mike Bump; 31 - John Grunder; 32 - Alan Hamel; 33 - Mike Ponce; 34 - Oscar Ambrosio; 35 - Jeremy Long; 36 - J.W. Black; 37 - John Madore; 38 - Gene Baker; 39 - Art Esparza; 40 - Harvey Beck; n/s - George Amicay; n/s - Scott Buehl; n/s - Dave Nichols; n/s - Fred Stuart

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